Free Tool · At Lowest Masterclass
E-Commerce Profit Engine
Calculate exact net margins for your Indian Shopify or COD store. Covers fees, ads, shipping, returns — everything.
E-commerce Product Margin Calculator
SEO of ecommerce calculator | Supplier Profit Tool
Supplier Parameters
If you make it
If you buy it
Cost to store
Editable Base Cost
Your retail/wholesale price (₹)
Expected orders
Marketplace fee cut
Industry avg is 75%
Packaging, transport (₹)
DETAILS
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E-Commerce Seller Context: Based on Wholesale Direct Models
Mastering E-Commerce Profitability in India
Whether you're on Shopify, WooCommerce, or selling COD direct, understanding your true margins is the difference between a hobby and a business. In India, Shopify fees (2–3%) and payment gateway charges (1.5–2%) can consume 5% of gross revenue before you even pay for shipping or ads.
The Complete Profit Formula:
Net Profit = Gross Sales − Product Cost − Shipping − Ad Spend − (Sales × Fee%) − (Sales × RTO%)
How RTO Destroys Your Margins (And How to Stop It)
RTO (Return to Origin) is the #1 profit killer for Indian e-commerce sellers. Every rejected COD order costs you shipping both ways plus your ad spend for that order — with zero revenue. A 30% RTO rate on 100 orders means you lost money on 30 of them.
At Lowest uses AI Voice Verification to call and confirm every order before dispatch, keeping RTO rates below 15% for our sellers. Join At Lowest free →
Frequently Asked Questions
What platform fees should Indian Shopify sellers use?
Use 4–5% total: Shopify Basic charges 2% transaction fee + Razorpay/PayU charges ~2%. If you're on Shopify Advanced, transaction fees drop to 0.5%.
What is a healthy profit margin for Indian e-commerce?
Aim for 20–35% net margin. Below 15% and you can't survive ad cost fluctuations. Above 40% means you likely have strong product-market fit and can scale aggressively.
Is this calculator free to use?
Yes, 100% free. It's part of At Lowest's seller education masterclass to help Indian sellers understand their numbers before scaling.